Client: Canadian Automobile Association (CAA)
CAA approached Studio 141 to create a 4-page insert for the Fall 2021 issue of CAA Magazine. The campaign was aimed at increasing awareness on the breadth of CAA Rewards partners Members can take advantage of to save on jobs and joys as the weather gets colder. Supplemental digital deliverables were executed to expand the campaign from print to digital - across all media platforms and the CAA website, newsletter, and app.
The CAA is a federation of eight regional not-for-profit automobile associations in Canada. They are responsible for providing roadside assistance, auto touring and leisure travel services, insurance services, and member discount programs. CAA Magazine is the #1 circulated magazine in Canada, and delivers stories about car reviews, automotives, travel destinations, day trips and outdoor activities in Ontario, and home trends.